Most mobile app developers have up-to-date software development skills. However, many of them lack advanced design skills to make the mobile app attractive and easy to use, as well as marketing and business skills. That is why Spain’s Asociación de Técnicos de Informática along with Italy’s AICA and other organisations and universities from Europe have established the AppSkil ICT Sector Skills Alliance, a project funded under the Erasmus+ programme. It aims to identify the skills needed but lacking from the mobile apps’ labour market and by developing suitable curriculum and a MOOC to offer industry-specific training to mobile app developers. Most importantly, the AppSkil Alliance will pursue its enlargement towards the establishment of a permanent European ICT Sector Skills Council, which will be continuously monitor the sector to anticipate and respond to future skills needs.